We’re thrilled to announce that NeoDay has been recognized as an IDC Innovator in the report “IDC Innovators: Experiential Loyalty with Measurable ROI in Retail”, (doc # US52807825, August 2025), by analyst Ornella Urso.
The IDC Innovators report profiles emerging vendors reshaping loyalty through emotional connection, measurable outcomes, and intelligent engagement. For us, this recognition highlights the impact of our platform in helping brands go beyond transactional loyalty—and turn customer relationships into a strategic growth lever.
“At NeoDay, we’ve always believed loyalty should be more than a program, it should be a strategic asset,” says Jurgen Swaans, CEO of NeoDay.
“Being named an IDC Innovator reinforces that belief. We’re designing loyalty experiences that are emotionally engaging, AI-smart, and grounded in business impact. In a landscape shaped by LLMs and data-driven decisions, to us this recognition affirms that we’re not just adapting to change, we’re helping lead it.”
And this recognition is significant as traditional loyalty models are being outpaced by customers’ expectations, and by technology.
Disclaimer:
“An IDC Innovators report presents a set of vendors – under $100M in annual revenue at the time of selection – chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc.”
What we've been up to this past year
In recent months, we’ve been focused on strengthening our platform and team to deliver an even better experience for the brands we serve. Our latest Black Release brought major upgrades to our platform, enhancing program efficiency and user experience, with a new release soon to come out too.
We’ve also grown our partner ecosystem with new strategic collaborations. In addition to Avenyo and Deployteq, we’re proud to welcome T-Systems (Deutsche Telekom) and Bloomreach, key additions in our mission to provide an enterprise-ready, global solution.
And with our partner MAGNEDS, a noteworthy success; we recently won two International Loyalty Awards for our Tesco campaign:
🏆 Best Retail Loyalty Program – Worldwide
🏆 Best Short-Term Loyalty Initiative – Worldwide.
A testament to the real-world impact of our loyalty approach.
Thank you!
To our clients, partners, and the entire NeoDay team, thank you. We believe this recognition as an IDC Innovator is the result of all of our shared belief that loyalty should be disruptive, meaningful, and modern.
