We’re excited to announce that NeoDay has been named in Forrester’s newly released report, The Loyalty Platforms Landscape, Q3 2025, authored by John Pedini with Emily Collins, Sarah Morana, and Christine Turley.
What this inclusion means
Being included in Forrester’s "The Loyalty Platforms Landscape, Q3 2025" is an important milestone for NeoDay. We see this as a reflection of our commitment to building a loyalty platform that is flexible, connected, and intelligent—enabling brands to meet today’s dynamic customer needs.
Why it matters for loyalty innovation
From our perspective, inclusion in this Forrester overview is evidence that our approach—focused on seamless integration, end-to-end lifecycle engagement, and AI-driven personalization—aligns with the needs of modern marketing teams. It reinforces our pursuit of transforming the loyalty experience, making it smarter and more adaptive for brands and customers alike.
What we've been up to this past year
Over the past months, we’ve been focused on expanding both our platform’s capabilities and our team—laying the groundwork for bigger impact.
That focus is already paying off. Recently together with MAGNEDS, we took home two International Loyalty Awards for our disruptive campaign with Tesco—proof that we can drive real results, even in highly competitive markets.
Our platform improvements have been just as exciting. Our latest product release: the Black Release brought major improvements to core capabilities and added new capabilities that make the user experience better and help loyalty programs work more effectively.
We’ve also been expanding our partner ecosystem through strategic collaborations—with recent additions like Avenyo and Deployteq—and we’re on the way to announcing some very exciting new partnerships. Each step brings us closer to delivering an even more seamless, enterprise-ready experience for the brands we serve.
Thank you!
We extend our gratitude to our clients, partners, and the entire NeoDay team. Your trust and collaboration have propelled us to this inclusion. Together, we’re reshaping loyalty for today—and for what’s next.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity on their website.
The Loyalty Platforms Landscape, Q3 2025 is available to Forrester subscribers and for purchase on forrester.com.
