Understanding loyalty trends in retail
The retail landscape is ever evolving. Today’s consumers are tech-savvy, environmentally conscious, and crave personalized experiences. In this consta …
5 impressive ways to get more loyal customers
In a competitive market, it is crucial to not only attract new customers but also retain loyal ones. Loyalty is an asset of customers, as they not onl …
Shifting to experiential loyalty programs
In the fast-changing retail world of today, customers desire personalized and seamless shopping experiences. To thrive in this highly competitive mark …
Podcast: Ensuring retention through customer engagement
In 2024 we launched our Podcast series: A Cup of Loyal Tea. Watch the episodes on our YouTube Channel!
What is customer loyalty and how can it be achieved?
‘Customers’ and ‘loyalty’ are not unfamiliar concepts; the terms are regularly used within every company. And yet, the concept of ‘customer loyalty’ h …
How Dia transformed customer engagement with NeoDay
In today’s competitive retail landscape, maintaining customer loyalty and engagement is more challenging than ever. Recognizing this, Dia Espana, a le …
Collecting customer data: what is it and how does it work?
Customer data, also known as customer information, is the information you have about a customer. It is managed through customer data management. It ca …
Setting up a loyalty program with success
Loyalty programs have long been essential tools for businesses. They promote customer loyalty and enhance business outcomes. These programs help compa …
Podcast: Customer Acquisition Cost - Customer Lifetime Value-Ratio
In 2024 we launched our Podcast series: A Cup of Loyal Tea. Watch the episodes on our YouTube Channel!
Why satisfied customers are so important
When you walk into a café and the atmosphere is warm, the coffee is delicious and the barista smiles genuinely at you, you know you want to come back …