We’re proud to share an important milestone from our product development team: NeoDay has published its updated Declaration of Conformity. This document formalizes our commitment to digital accessibility and outlines how we are embedding accessibility practices across our organization.
Read on to discover what this means for your business—or download the declaration directly or chat with our AI Agent for more details.
Understanding our declaration of conformity
A Declaration of Conformity is not a certification of compliance, but rather a public statement of intent. It outlines how a company aims to meet relevant legislation—such as the European Accessibility Act (EAA)—and how it organizes itself to work towards this goal.
For NeoDay, the declaration serves as a formal commitment to pursuing EAA alignment. It outlines our roadmap and internal governance for building accessible experiences, and reflects our proactive approach to responsible product development. While we are not fully compliant yet, we are taking the necessary steps to get there—well ahead of the five-year transition period allowed under the EAA, which took effect on June 28, 2025.
Why accessibility matters in digital experiences
Accessibility is essential to delivering inclusive digital experiences. It ensures that all users—regardless of physical or cognitive ability—can engage with loyalty platforms in meaningful, intuitive ways. For marketing, sales, and customer experience teams, that means broader reach, stronger engagement, and higher satisfaction across customer segments.
By embedding accessibility into the core of our technology, NeoDay helps reduce friction for end users and supports clients in meeting evolving compliance expectations—without burdening them with the complexity of accessibility implementation.
The standards that guide our work
NeoDay’s development process is informed by internationally recognized accessibility standards, including:
Global guidelines for accessible web content, addressing a wide range of disabilities.
Industry frameworks for accessible UI and mobile design.
Industry frameworks for accessible UI and mobile design.
These standards form the basis of our accessibility practices. Our Declaration of Conformity outlines how we aim to embed these standards across all relevant products over time.
Future-proof compliance for your business
As regulations evolve, staying ahead of compliance requirements is crucial for minimizing legal risks and operational burdens. NeoDay’s proactive approach to issuing a Declaration of Conformity ensures our clients can confidently move forward, knowing their loyalty programs and customer-facing platforms meet current and future accessibility obligations. This forward-thinking strategy not only protects your business but also enhances your reputation as a responsible and inclusive organization.
Products covered by our accessibility commitment
NeoDay’s Declaration of Conformity applies to three core product components, each of which is being developed with accessibility in mind:
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NeoDay Backoffice – The web-based management hub where clients configure campaigns, segment users, manage rewards, set branding, and monitor analytics. All user journeys and logic are controlled here.
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Customer-facing Web Environment – The browser-accessible interface where users engage with loyalty programs: earning points, claiming rewards, and tracking their profile. The layout and content are fully managed through the backoffice.
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Customer-facing iOS/Android Frameworks – Native mobile frameworks built with NeoDay’s SDK. These give users the same functionality as the web version, optimized for app experiences and fully configurable by clients.
By aligning each of these environments with accessibility principles, we help clients meet their own legal and social responsibility standards—without needing to manage compliance independently.
Building trust and transparency with our clients
Our Declaration of Conformity is part of a broader effort to create transparent, responsible, and future-proof technology. It sends a clear message: NeoDay takes accessibility seriously, not just as a requirement, but as a design and business imperative.
This benefits our clients by reducing risk, boosting brand reputation, and ensuring that loyalty platforms are usable by the widest possible audience. It also positions NeoDay as a reliable partner for organizations operating in regulated industries or public sector contexts, where accessibility is often a procurement prerequisite.
Supporting public and enterprise requirements
For clients in regulated sectors or those working with public institutions, meeting accessibility standards is often a prerequisite for procurement and corporate social responsibility criteria. NeoDay’s Declaration of Conformity helps you fulfill these requirements effortlessly. Our platform’s compliance with EAA and EN 301 549 v3.2.1 standards ensures that your digital services are accessible and meet the necessary legal benchmarks. This support extends to both public sector needs and enterprise-level obligations, making it easier for you to achieve your accessibility goals.
Looking ahead
Accessibility is not a checkbox—it’s a continuous journey. NeoDay is committed to evolving alongside the regulatory landscape and raising the bar for inclusive loyalty experiences. Our Declaration of Conformity represents a step forward on that path.
To download the full document or learn more about our approach, connect with your NeoDay contact or speak to our AI Agent today.
Download NeoDay's Declaration of Conformity here!
