5 impressive ways to get more loyal customers
In a competitive market, it is crucial to not only attract new customers but also retain loyal ones. Loyalty is a valuable asset of customers, as they …
Shifting to experiential loyalty programs
In the fast-changing retail world of today, customers desire personalized and seamless shopping experiences. In order to thrive in this highly competi …
What is customer loyalty and how can it be achieved?
‘Customers’ and ‘loyalty’ are not unfamiliar concepts, the terms are regularly used within every company. And yet, the concept of ‘customer loyalty’ h …
Collecting customer data: what is it and how does it work?
Customer data, also known as customer information, is the information you have about a customer. It is managed through customer data management. It ca …
Setting up a loyalty program with success
Loyalty programs have long been essential tools for businesses. They promote customer loyalty and enhance business outcomes. These programs help compa …
Why satisfied customers are so important
When you walk into a café and the atmosphere is warm, the coffee is delicious and the barista smiles genuinely at you, you know you want to come back …
Customer success: an essential strategy + tips
Picture this: it’s a busy Monday morning and you’ve just run out the door to catch the train. On the way to the station, you suddenly realize that you …
What is a customer data platform?
In today’s fast-evolving business landscape, effective management and analysis of customer data are essential. This is where a Customer Data Platform …
Customer research: from satisfied customers to loyal customers
Customer satisfaction is super important for any business, but there’s more to it than just happy customers. We want to create fans. People who not on …
The future of customer loyalty
The retail landscape is undergoing a digital transformation. Modern customers seek more than just good deals; they expect personalized shopping experi …