
Loyalty program examples: the best programs listed
Nowadays, loyalty programs seem to be an indispensable element for companies to retain their customers and optimize the customer journey. In this blog …

What is customer lifetime value and how can you calculate it?
Customer lifetime value is an estimate of the total value a customer brings to your business. This concerns the entire period that this customer does …

Tips to increase customer satisfaction
Increasing customer satisfaction is at the top of many companies’ priority list, and for good reason. Retaining existing customers is often more cost- …

Customer value: How does it work?
Business is all about understanding and improving the value that customers bring to your business. Customer value is an important process that helps c …

Championing customer loyalty with NeoDay
In today’s fiercely competitive retail environment, customer loyalty is no longer a luxury, it’s a necessity. Businesses need to go beyond simple poin …

What is customer experience (CX) and how to use it effectively?
In today’s society, it’s not just about offering products or services. There is an increasing emphasis on providing a memorable customer experience. T …

Customer value assessment: How to calculate customer value?
Customer value is important for any business. A good customer value assessment allows a company to better align itself with a customer’s wants and nee …

Ways to increase customer engagement
Nowadays, especially in a world where customers are becoming more discerning, increasing customer engagement is critical for businesses that want to b …

Customer satisfaction survey: here’s how to do it
It’s no secret: in a world where the customer is king, customer satisfaction makes all the difference. Whether you’re just starting out or have been i …

Customer retention: what it is and how to realize it?
Customer retention is crucial to any business’s success, as it involves retaining existing customers and encouraging repeat purchases. It is more cost …