Collecting customer data: what is it and how does it work?
Customer data, also known as customer information, is the information you have about a customer. It is managed through customer data management. It ca …
Setting up a loyalty program with success
Loyalty programs have long been essential tools for businesses. They promote customer loyalty and enhance business outcomes. These programs help compa …
Podcast: Customer Acquisition Cost - Customer Lifetime Value-Ratio
In 2024 we launched our Podcast series: A Cup of Loyal Tea. Watch the episodes on our YouTube Channel!
Why satisfied customers are so important
When you walk into a café and the atmosphere is warm, the coffee is delicious and the barista smiles genuinely at you, you know you want to come back …
Customer success: an essential strategy + tips
Picture this: it’s a busy Monday morning and you’ve just run out the door to catch the train. On the way to the station, you suddenly realize that you …
What is a customer data platform?
In today’s fast-evolving business landscape, effective management and analysis of customer data are essential. This is where a Customer Data Platform …
Customer research: from satisfied customers to loyal customers
Customer satisfaction is super important for any business, but there’s more to it than just happy customers. We want to create fans. People who not on …
Webinar: Unlocking Emotional Loyalty: Where to Start?
How do brands stand out in a world full of distractions? And how does Customer Engagement theory translate into actions you can take within your own o …
The future of customer loyalty
The retail landscape is undergoing a digital transformation. Modern customers seek more than just good deals; they expect personalized shopping experi …
Customer knowledge: The key to business success is data
Have you ever felt a store knew exactly what you needed before you asked? Or received an email offering the product you were seeking? This isn’t coinc …