We're thrilled to announce that NeoDay has been recognized as a Representative Vendor in the 2025 Gartner® Market Guide for Loyalty Program Vendors. We see this as a fantastic milestone that validates our mission to disrupt traditional loyalty approaches by empowering brands to create meaningful customer moments that drive real business impact.
The Gartner Market Guide for Loyalty Program Vendors serves as a comprehensive industry resource that helps enterprise buyers navigate the evolving loyalty technology landscape. Rather than ranking vendors, it provides objective insights into market trends, critical capabilities, and the vendors shaping the future of customer engagement.
NeoDay is now recognized in the guide as one of the ten globally recognized Loyalty Management Solutions.
“Being included in the Gartner Market Guide is a meaningful milestone for us,” says Jurgen Swaans. “We see it as a reflection of the direction we’ve consciously chosen to take—challenging outdated systems, simplifying complexity, and building a platform that’s actually designed for the way modern marketing teams work. From our perspective, it reinforces that our approach is not only different, but relevant—and that NeoDay is becoming a name to watch in the loyalty space.”
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Over the past months, we’ve been focused on expanding both our platform’s capabilities and our team—laying the groundwork for bigger impact.
That focus is already paying off. Recently together with MAGNEDS, we took home two International Loyalty Awards for our disruptive campaign with Tesco—proof that we can drive real results, even in highly competitive markets.
Our platform improvements have been just as exciting. Our latest product release: the Black Release brought major improvements to core capabilities and added new capabilities that make the user experience better and help loyalty programs work more effectively.
We’ve also been expanding our partner ecosystem through strategic collaborations—with recent additions like Avenyo and Deployteq—and we’re on the way to announcing some very exciting new partnerships. Each step brings us closer to delivering an even more seamless, enterprise-ready experience for the brands we serve.
This inclusion is possible thanks to the trust and collaboration of our clients, partners, and the NeoDay team. Together, we’re disrupting the loyalty landscape—making it more personal, impactful, and aligned with real business outcomes.