NeoDay

Customer value assessment: How to calculate customer value?

Customer value is important for any business. A good customer value assessment allows a company to better align itself with a customer’s wants and nee …

Ways to increase customer engagement

Nowadays, especially in a world where customers are becoming more discerning, increasing customer engagement is critical for businesses that want to b …

What is a loyalty program?

A loyalty program can be a good strategy for businesses to promote customer loyalty and increase customer satisfaction. Customers can earn rewards bas …