Shifting to experiential loyalty programs
In the fast-changing retail world of today, customers desire personalized and seamless shopping experiences. In order to thrive in this highly competi …
Podcast: Ensuring retention through customer engagement
In 2024 we launched our Podcast series: A Cup of Loyal Tea. Watch the episodes on our YouTube Channel!
What is customer loyalty and how can it be achieved?
‘Customers’ and ‘loyalty’ are not unfamiliar concepts, the terms are regularly used within every company. And yet, the concept of ‘customer loyalty’ h …
How Dia transformed customer engagement with NeoDay
In today’s competitive retail landscape, maintaining customer loyalty and engagement is more challenging than ever. Recognizing this, Dia Espana, a le …
Collecting customer data: what is it and how does it work?
Customer data, also known as customer information, is the information you have about a customer. It is managed through customer data management. It ca …
Setting up a loyalty program with success
Loyalty programs have long been essential tools for businesses. They promote customer loyalty and enhance business outcomes. These programs help compa …
Podcast: Customer Acquisition Cost - Customer Lifetime Value-Ratio
In 2024 we launched our Podcast series: A Cup of Loyal Tea. Watch the episodes on our YouTube Channel!
Why satisfied customers are so important
When you walk into a café and the atmosphere is warm, the coffee is delicious and the barista smiles genuinely at you, you know you want to come back …
What is a customer data platform?
In today’s fast-evolving business landscape, effective management and analysis of customer data are essential. This is where a Customer Data Platform …
Customer research: from satisfied customers to loyal customers
Customer satisfaction is super important for any business, but there’s more to it than just happy customers. We want to create fans. People who not on …