
Customer value: How does it work?
Business is all about understanding and improving the value that customers bring to your business. Customer value is an important process that helps c …

What is customer experience (CX) and how to use it effectively?
In today’s society, it’s not just about offering products or services. There is an increasing emphasis on providing a memorable customer experience. T …

Customer value assessment: How to calculate customer value?
Customer value is important for any business. A good customer value assessment allows a company to better align itself with a customer’s wants and nee …

Ways to increase customer engagement
Nowadays, especially in a world where customers are becoming more discerning, increasing customer engagement is critical for businesses that want to b …

What is a loyalty program?
A loyalty program can be a good strategy for businesses to promote customer loyalty and increase customer satisfaction. Customers can earn rewards bas …