The 5 best ways to obtain customer information
In today’s digital age, information is crucial. This means that customer information can be a crucial key to success for businesses. But how do you co …
Customer satisfaction measurement in loyalty
How can you make your business even more successful? By gaining insight into customer satisfaction, of course! Satisfied customers are more loyal, mak …
The history & evolution of retail loyalty programs
Customer loyalty has always been the cornerstone of successful retail. But how we cultivate that loyalty has undergone a fascinating transformation ov …
Customer profile: What is it and how to make it?
Within marketing, understanding your customers is key. Understanding your customer and knowing who the customer is is critical to developing effective …
Loyalty program examples: the best programs listed
Nowadays, loyalty programs seem to be an indispensable element for companies to retain their customers and optimize the customer journey. In this blog …
What is customer lifetime value and how can you calculate it?
Customer lifetime value is an estimate of the total value a customer brings to your business. This concerns the entire period that this customer does …
Customer value: How does it work?
Business is all about understanding and improving the value that customers bring to your business. Customer value is an important process that helps c …
What is customer experience (CX) and how to use it effectively?
In today’s society, it’s not just about offering products or services. There is an increasing emphasis on providing a memorable customer experience. T …
Customer value assessment: How to calculate customer value?
Customer value is important for any business. A good customer value assessment allows a company to better align itself with a customer’s wants and nee …
Ways to increase customer engagement
Nowadays, especially in a world where customers are becoming more discerning, increasing customer engagement is critical for businesses that want to b …