What is a customer data platform?
In today’s fast-evolving business landscape, effective management and analysis of customer data are essential. This is where a Customer Data Platform …
Customer research: from satisfied customers to loyal customers
Customer satisfaction is super important for any business, but there’s more to it than just happy customers. We want to create fans. People who not on …
Webinar: Unlocking Emotional Loyalty: Where to Start?
How do brands stand out in a world full of distractions? And how does Customer Engagement theory translate into actions you can take within your own o …
The future of customer loyalty
The retail landscape is undergoing a digital transformation. Modern customers seek more than just good deals; they expect personalized shopping experi …
The 5 best ways to obtain customer information
In today’s digital age, information is crucial. This means that customer information can be a crucial key to success for businesses. But how do you co …
Customer satisfaction measurement in loyalty
How can you make your business even more successful? By gaining insight into customer satisfaction, of course! Satisfied customers are more loyal, mak …
The history & evolution of retail loyalty programs
Customer loyalty has always been the cornerstone of successful retail. But how we cultivate that loyalty has undergone a fascinating transformation ov …
Customer profile: What is it and how to make it?
Within marketing, understanding your customers is key. Understanding your customer and knowing who the customer is is critical to developing effective …
Loyalty program examples: the best programs listed
Nowadays, loyalty programs seem to be an indispensable element for companies to retain their customers and optimize the customer journey. In this blog …
What is customer lifetime value and how can you calculate it?
Customer lifetime value is an estimate of the total value a customer brings to your business. This concerns the entire period that this customer does …